Satismeter had a great customer survey product, and it was the perfect time to get it “out there”. I was responsible for:
- Assisting with Content strategy;
- Linkbuilding & Outreach;
Vlad helped us greatly with our marketing goals, advising on SEO & content strategy, building search authority with quality link building, and increasing brand awareness with mentions. Vlad is a highly knowledgeable and organized professional.
I appreciated that I only told him our goals, and he recommended an approach and explained why we should do it that way — he did what I expect a great consultant to do — delivered results while freeing my hands to pursue other responsibilities.– Jan Kuzel, Head Of Growth
Satismeter Content Strategy
First of all, we needed to create linkable assets, that we could use in our guest posting campaigns. Satismeter had content plans of its own, but in order to start ranking – we needed to publish great content!
We came up with several top-priority keywords that needed to be covered asap.
These keywords were ToFu while at the same time had good search volume and acceptable difficulty.
While the work on the post was ongoing, we started the outreach campaigns.
The main focus was on guest posts, which allow to get high authority links and build the E-A-T profile of the company and the author.
Above, you can see just a few examples of published posts. During the time that we collaborated with Satismeter, we created many more, focused on:
- Domain Rank 70+;
- SaaS, Digital Marketing niche;
- No payment for the link.
We never pay for the links as it contradicts the whole point of backlink campaigns.
Though we were working with limited content (and I believe in content velocity) we managed to grow the indexed keywords significantly, capturing some first page positions.
Our role was to plan and execute a content and outreach strategy that would help Satismeter to grow its online authority and reach.
Satismeter was acquired by Productboard in May 2022.